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"The Ben Hogan I Knew"
by Valerie Hogan and Dave Anderson

"...Of all the attributes my husband had, the one that I admired most was his integrity. When the Ben Hogan Company's first batch of irons came out in 1954, he took one look at those golf clubs and said, "Throw 'em away." To him, the irons weren't right. He had that analytical mind in everything that he did. If someone happened to put an ashtray where it didn't belong in our home, it annoyed him. "Why don't they put it back where it was?" he would say.

When that first batch of irons came out wrong, Ben knew he couldn't put them on the market. Not with his name on them. But one of his partners, Pollard Simon, a Dallas businessman and close friend, reminded Ben that they would be throwing away $100,000 worth of irons.

"We can fix them up," Pollard said.

"We cannot fix them up," Ben said.

When Pollard kept objecting, Ben bought him out right there and then. When Ben came home that night, he told me, "I lost a partner, but I kept my integrity. I would never put those clubs on sale. I can't do that to people and I'm not going to do it."

But that was the best $100,000 he ever threw away. It made the Ben Hogan Company all the better because people knew they could trust Ben to put out a golf club that was up to his standards, which everyone knew were very high..."

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